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Product details

File Size: 6628 KB

Print Length: 254 pages

Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits

Publisher: New Riders; 1 edition (January 31, 2015)

Publication Date: January 31, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00T0ER57I

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Amazon Best Sellers Rank:

#49,685 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Make no mistake: This is a sermon. It's not a practical guide. It's not a set of concrete steps to improve. It's the author standing at a pulpit and railing at the evils of the day. The evils are real, and unpleasant. Every designer should read it. And, considering it can be read in about an hour, that's not asking much.However, for an everyday geek, or programmer, who doesn't have machine learning tools or skills to implement the ideas here, this book is full of lots of "No", and very little "Yes". The author suggests a few tools which are "doing it right", but offers little concrete advice for curing the ills described. So, you're left with an hour or two worth of entertainment, and little more.In short, this is a short little sermon, which was enjoyable. It's a 5 star book at $6, but a 3 star book at $16. Read it, or better still, find it on sale later. It can wait.

Lucidly written and punctuated with a combination of artfully-executed humor and a biting sarcasm that's badly needed in an industry that often takes itself too seriously, Krishna's book appeals to an audience broader than technology executives, designers, and developers. Of course, it's people who fill these roles professionally that need to pay attention. Those of us who conceive and design and build software, websites, apps should think a lot harder about why we're doing anything in the first place. Sadly, the problem with so much of the tech world is that the obsession is with the wizardry of the "how" rather than a thoughtful contemplation about whether or not people really need an app for that.Throughout the narrative, Krishna outlines the silliness of tech's obsession with putting screen-based interfaces on things that probably don't need them--take for instance the 17" touchscreen in the center console of a Tesla--and then offers real-world examples of more invisible and far more useful technology. It's a great way to mix necessary criticism of an industry that has lots of mental processing power but deficient conscience, with actionable, tenable solutions.For anyone getting into "experience design" or "UX/UI" or whatever it's called these days, this is a better and more important read than another book on nifty tricks with CSS and Javascript. It's a dose of sanity, and a really fun one at that.

I think the premise for this book is spot on - slapping interfaces on every idea is a poor way to construct a better world. I'm an interface designer with an industrial design background, so I'm certainly on board. The book left me wanting more though. The core argument for the book was made over and over and over without really providing a clear path forward other than vague generalities around considering deeper understanding of problems and how to truly solve them.The writing style is pretty informal, but entertaining. There were lots of good examples of products that had fallen short (created useless apps) and products that had gone the "correct" path and made a meaningful impact without a screen as the primary input, so that's good. But there are concrete, actionable take aways I had from this book.

There’s this general worry that people spend too much time looking at their phones. And a lot of people accept this decade-old behavior as sort of a cost of doing business, the price we pay for all the happiness and efficiency and entertainment we get from these glowing slabs.In “The Best Interface,” a sharp and incisive critique of screen-based design thinking, Golden Krishna points out that designing digital products has morphed into a discipline of maximizing time and attention on screens, which is often in complete opposition to helping people solve problems or accomplish goals. Design has turned into a science of addiction rather than the art (and science) of empathy and human needs.Mr. Krishna’s witty, irreverent delivery belies a serious message, and it gets at the heart of this vague concern about where digital culture is headed, and how it feels like we’re headed in the wrong direction. The significant contribution of “The Best Interface” is that it not only identifies the problematic trend -- he’s not the first to talk about it -- but, critically, gives us a vision of the future where this trend is not inevitable, and a template for creating this future. His breakthrough is in doing that thing that in hindsight seems so obvious: reject the premise that digital solutions should start with imagining the corresponding interface, then follow that line of thinking to its natural conclusions.This book is food for thought, if by “food” you mean a 12-course feast with wine pairing. It is full of heady, simple ideas with practical power, and if you want to be a better designer, product manager, venture capitalist, or human, you’ll want to sit and digest it.

There is no practical guide to good design. Yes, this book is a manifesto, and an important one. Designing in the corporate world, I've long been fatigued with screen-based thinking and ignoring the right answer because it's hard. This book won't give you the answers to your design problems, but it does encourage you to keep trying, because it's important.As designer practitioners, we are now more than ever able to directly impact the daily lives and experiences of customers in meaningful ways. But steer clear of artificial, manufactured meaning. The final chapter, in which Krishna writes about Automatic solutions, was by far my favorite reminder that, as a designer of complex financial systems, I am working to make hard things easy for people, and that will take some novel thinking. Not hype, not marketing, not an easy answer. Deep understanding, thoughtful research and insights paired with a good design process and a team of people committed to making the right solution are the key, and with No Interface as a philosophy, the ideas are bound to be more innovative.

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